Doug Hoerr Featured in AD Pro
So, you want to write a book? There’s an article for that.
Doug Hoerr was recently interviewed by AD Pro along with several other design professionals about his experience and advice for publishing a book. The article, titled “How to Publish a Coffee Table Book” and written by Meaghan O’Neill delves into common questions and proposes strategies for transforming your work into a beautiful monograph. From when to publish to finding the right photography, the article covers the nitty gritty as well as the big ideas, and includes input from Carleton Varney, president and owner of Dorothy Draper & Company, architectural and interior designer Tom Scheerer, Kathleen Jayes, senior editor at Rizzoli, textile designer Lisa Fine, Jacqueline Decter, an editor at Vendome Press, and interior designer Achille Salvagni.